About Us

About DesiDazzling

Jewellery Rooted In Tradition, Designed For Today

At DesiDazzling, jewellery is more than an accessory. It is a reflection of culture, emotion, and personal style. Our collections bring together the richness of Indian jewellery traditions with modern designs created for today’s women.

From everyday elegance to festive wear, bridal moments, gifting, and special occasions, DesiDazzling offers jewellery that feels timeless yet relevant. Each piece is thoughtfully selected to complement modern lifestyles while honouring traditional craftsmanship and aesthetics.

Our Journey Began In Jaipur

DesiDazzling was born from years of real, hands-on experience in the jewellery business. Our roots trace back to Jaipur, India, one of the world’s most recognised hubs for traditional jewellery and craftsmanship.

Our registered business operates under the name Balaji Collection, a jewellery venture based in Jaipur’s wholesale market. Long before DesiDazzling existed online, we worked offline with jewellery every day. From sourcing and storing to understanding quality, finishes, and wearability, this experience shaped how we view jewellery today.

DesiDazzling was created as our online brand to bring these designs to customers across India and internationally, including Australia and the United States.

Inside our Jaipur jewellery store

From Offline Expertise To An Online Brand

Transitioning online was a natural step for us. Over time, we noticed a growing demand for Indian and fusion jewellery from women who wanted authentic designs without compromising on comfort or quality.

With DesiDazzling, our goal is simple.
To offer jewellery that feels personal, reliable, and thoughtfully curated.

Every piece you see on our website is selected keeping real customers in mind. Comfort, finish, durability, and styling versatility are always prioritised.

What You Will Find At DesiDazzling

We specialise in Indian and modern jewellery styles designed for multiple occasions, including:

Rings for daily wear and gifting
Earrings ranging from minimal to festive
Chandbali earrings inspired by traditional designs
Mang tikka and bridal jewellery
American diamond jewellery
Silver jewellery and contemporary gifting pieces

Our collections are designed to suit festive celebrations, weddings, Valentine’s Day, special moments, and everyday elegance.

Quality, Comfort, And Thoughtful Design

Jewellery should not only look beautiful, it should feel comfortable to wear. At DesiDazzling, we pay close attention to finishing, weight balance, and overall wearability.

Each piece is carefully checked before dispatch to ensure it meets our quality standards. Whether it is a gift for someone special or jewellery chosen for yourself, we want every order to feel reassuring and worth trusting.

Designed For Indian And Global Customers

DesiDazzling proudly serves customers across India and internationally. Our collections are styled keeping both traditional preferences and global fashion sensibilities in mind.

For our international customers, especially in Australia and the United States, we focus on:

Secure checkout experience
Clear product descriptions
Reliable shipping processes
Transparent communication and support

Our aim is to make shopping for Indian jewellery online feel easy, safe, and enjoyable, no matter where you are located.

GST Certificate

GST Registered Business

Our business is registered under the Goods and Services Tax (GST) in India. This confirms our legitimacy as a compliant jewellery seller and ensures transparent billing and operations.

GSTIN: 08AHTPL9268M1Z6

Import Export Code (IEC)

Import Export Code certified

We hold a valid Import Export Code (IEC), allowing us to legally ship products internationally. This ensures secure and compliant cross-border trade for our global customers.

IEC: AHTPL9268M

A Brand Built On Real Experience

DesiDazzling is not a faceless online store. It is built on real experience, real inventory handling, and a genuine understanding of jewellery. Our offline background allows us to curate collections with confidence and honesty.

When you shop with DesiDazzling, you are choosing jewellery backed by years of industry exposure, not just trends.

Meet the founder

DesiDazzling is led by Ankit Ladha, a jewellery professional with hands-on experience in Jaipur’s wholesale jewellery market. Having worked closely with sourcing, quality checks, inventory handling, and customer preferences at an offline level, the brand is built on practical industry knowledge rather than assumptions. This experience allows DesiDazzling to curate jewellery that balances tradition, comfort, and modern styling.